2 posts tagged “books”

I just finished reading Kevin Kelly's "Out of Control", and throughout I was amazed that it felt progressive and bold today, 14 years after it was first published. A passage near the end includes a little bit of a non-sequitur that discusses the then new concept of electronic, hyperlinked citation indexing, and in his description, Kelly basically describes the fundamental insight that makes Google work, four years before the twins launched their search engine. This guy was on top of things in '94.

Design within constraints: No one belongs here more than you. That's a new way to sell a book, eh?

And, I'm learning new words:

Saks’s chopped-up logo is the latest and most visible example of what graphic designers call a dynamic visual identity. That’s design-speak for a logo that looks different each time you see it — like MTV’s graffiti-esque initials or the customized symbols with which Google celebrates Thanksgiving and Valentine’s Day — as opposed to the old-fashioned corporate ones, which always look the same.

Via Waxy and 37 Signals.